Bureau Blank

Ideas + Execution

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Making a career in social impact design

Insights from the BB team

Making a career in social impact design

Last week, Alex and I enjoyed the opportunity to speak to Dave Seliger’s students in The School of Visual Arts’ MFA program in Interaction Design here in New York about our experiences at a design firm working with social impact sector clients. In the wake of that class visit, we’ve consulted our colleagues here at TeamBB about the journeys that led them to join our team. Consider it a little inspiration as you’re mulling future plans. And feel free to reach out to any of us with any questions!
 

1. What did you think you were going to do when you graduated or planned your career?

Ellery Mann, Designer: I started working in the creative field while I was going to college and knew my degree in design would take my career even further. I met Bureau Blank while I was in my senior year and it was love at first sight.

Alessandro Contes, Art Director: I graduated in Advertising in a developing country; with that in mind my only expectation was to be able to actually work in the field I've dreamed of since my teen years. I was lucky enough to start as an intern production designer before graduating. Funny story? Missed my prom working overtime.

John Kester, President: My degree is in graphic design and I immediately started working in the field. I got incredibly lucky to work with the city government in Jacksonville, FL where I was given lots of room to grow and also get feedback from the community on the work I was doing.

Kat Panayotov, Business Development: Having graduated with an International Relations degree and specialization in social entrepreneurship and Latin American Studies, I was (and still am!) set on working in the international social impact space. My last year at university exposed me to the burgeoning focus on the intersection of design and social impact, which in turn drove my interest in exploring how that hybrid discipline took form outside of academia. Needless to say, joining Bureau Blank has been a step in tapping into that curiosity.

Alana Farkas, Front-end Developer: I graduated with a degree in Urban Studies and was 100% certain I was going to become an urban planner. Luckily I realized that wasn’t for me before I enrolled for my Master’s in Urban Planning.
 

2. What one piece of advice you have about what it’s like to work with GAIN (government, academic, infrastructure, and nonprofit) clients?

Kristen Demaline, Senior Content Strategist: Flexibility is critical - most folks in the civic sector need to make the most of sometimes limited resources. I’m used to thinking in terms of ROI (return on investment) from a public policy standpoint, so I advise with that in mind. The strategic process needs to help our mission-driven clients achieve buy-in for their final product. Many of our clients are leading movements; they’re not operating in a cultural vacuum.

Jeff Miranda, Project Manager: Do your best to understand where they're coming from and what their day-to-day is like. 

Alex Kaufman, Designer: Get on board with their vision, and remember that it’s not a consumer space - the GAIN world is very different from the advertising world.  Empathizing with the goals and mission of your client, coupled with the idea that the work is impact-driven (vs. conversion-driven) will help the final product appeal to the right audiences, and show a high level of self-awareness.

AF: Finding out what their pain points really are is satisfying and ultimately best. A client wanting ‘more web traffic’ is vague -- why do you want more web traffic? Is it to drive donations? Newsletter signups? Items purchased? GAIN clients are often mission-driven and it’s best to get to the heart of any problems very specifically to best allocate time and funds.
 

3. Is working at a design firm different from what you thought it would be like? Why/why not?

EM: I knew what to expect working at a design firm and it is exactly why I joined one. Bureau Blank has such a great atmosphere that inspires people to be creative, collaborate, and have a blast doing it!

JK: When I was in school, I imagined an office in New York with lots of white space and huge windows. So it’s exactly what I imagined! I’ve worked in several iterations of “design firms” after my time in-house for the city government.  One was very focused on user experience and another very focused on technology solutions. These were really nothing like what I imagined a design firm to be as the focus was more on iteration and design thinking than the “big idea”. The only real “big idea” is to help your customer work through real business issues.    

KP: I think John and I were envisioning the same kind of atmosphere, funnily enough. I think my imagination added a bit more sterility to the space and formality to the team dynamic. Bureau Blank is none of those things and even with my role being business development, I feel increasingly integrated into the design and feedback process of client work.

AF: This is the first design firm where I’ve been employed and previously, I had never imagined myself even working at a design firm but I am so delighted to work at Bureau Blank. This office values, as I’m sure other design firms do, collaboration, skill sharing, and an informality that makes the first two easy!

AK: Hmm....I guess no, it’s not different?  When I imagined working at a design firm, I really just imagined being able to wear jeans and sneakers to work and spending my time with creative, intelligent people who were up for stimulating conversation about what’s going on in the world - design-related or not.  In that sense, it’s exactly what I expected.
 

4. What’s a project you’re proud to have worked on at Bureau Blank? Why?

AC: In my short time here, working on Living Cities' 25th Anniversary event materials has been my proudest project contribution.

KD: ThriveNYC, New York’s mental health initiative, is going strong after its first year. I’m proud of how we were able to transform a policy report into an interactive digital experience and resource for all New Yorkers. It was very gratifying to help translate very policy-driven and even clinical types of content into accessible, appealing language and aesthetics.

AK: The Fair Chance Act campaign. I volunteered for a long time with incarcerated populations, and worked with returned citizens to help them find jobs. So, it meant a lot to me personally to be able to work on a project that was centered around a piece of legislation that helped the exact same population. It brought a lot of what was meaningful to me full-circle, and gave me an avenue to help the cause in the way that I was best equipped to.

JM: I feel proud to have worked on the print and digital awareness campaigns for the NYC Commission on Human Rights. We created ad campaigns for a few pieces of legislation aimed toward supporting the city's most vulnerable people. At those moments, you really get a chance to feel the collective impact of the work. 
 

5. What advice do you have for someone who’s about to job hunt or start their design career?

EM: Stay curious, be inspired, continue learning, and never settle.

AC: Care. Care about bettering yourself everyday, care about learning the craft, care about learning people's concerns and behaviors. Even care about unlearning, just so you can learn to do whatever in a different way, and ultimately deliver great ideas and solutions.

JK: Embrace curiosity and empathy. Design is about simplifying complex challenges and understanding what the end user needs. When presented with an especially daunting assignment, get really curious about it, look at it from every angle then a few more. Likewise, don’t assume you know what’s best for users in a system - watch them, ask them, work with them.

AF: Aside from acquiring technical skills, pay attention to the design around you -- was the form you filled out in the doctor’s waiting room intuitive? Was there enough room to write everything? How about the last online application you filled out? Was it easy to navigate? Design is all around and the sooner you start noting what makes good and bad design, the better.
 

6. What’s the most surprising part of your job?

AC: I still find the lack of a routine surprising. Makes me smile to step into the unknown.

KD: Taking the opportunity to flex those DJ muscles.

JK: How quickly the team goes through paper towels.

KP: The culture of sharing that has fostered one of the best atmospheres for communication– especially in terms of truly listening to one another when discussing both work-related and personal thoughts and opinions.

AK: That a company itself can evolve and grow in really noticeable and awesome ways, the same way employees do.
 

7. Do you have any other miscellaneous advice?

JM: Be nice to your project managers :) 

KP: Don’t feel the need to separate your working self from the qualities and characteristics that inform your genuine personality. The authenticity that comes through owning your values and point of view during meetings and engagements with others in a professional setting are a welcome dose of diversity that makes collaboration both successful and a continuous learning experience.

AK: Pick your battles.  Especially as a female, moving through the professional world can be a major balancing act.  Be super conscious about when it’s worth it to push and when it makes sense to concede or compromise - and when you decide it’s worth it to push, don’t be afraid to hold your ground!

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Designing The Voter Experience

Civic Design

Designing The Voter Experience

On Tuesday, November 8, the US will conclude one of the most pivotal elections in the nation’s history. As in other parts of civic life, design can have a profound impact on people’s experience of this public event. After all, design focused on accessibility and usability can empower as many voters as possible to exercise their right to vote.

Tuesday’s election will include the most diverse electorate in US history. Consider the ballot design or the communications tools developed to educate voters leading up to the big day. Their simplicity, clarity and objectivity can best equip all voters with intentional decision-making power. When done right, voter communications can serve as a model for comprehensive user-centered practice, and that’s something we get excited about.

A key contributor to the achievements in the civic design space has been the The Center for Civic Design. The non-profit works with an ever-growing network of researchers and designers that leverage skills in usability, information design, and plain language to ensure that voters can express their intent accurately. The Center’s extensive research and engagement practices have been utilized in a number of projects across the country. Through that process, they developed The Field Guides To Ensuring Voter Intent: a series of design guideline booklets that election officials can really use, based on solid research and best practices.

So while this roller-coaster of an election continues to throw disconcerting surprises at every turn, why not take the time to look through positive examples of work being done to improve the process and experience instead! Check out the responsive web version of the booklets on the Center for Civic Design’s website or see them displayed at the Cooper Hewitt’s By the People: Designing a Better America exhibit through February 2017.

For an interesting retrospective on the history of US ballot design, take a listen to 99% Invisible’s Butterfly Effects podcast episode, found here.

And last but definitely not least, don’t forget to get out and vote on November 8th! Find your local polling station on Get to the Polls

*An important fact to take note of: the Constitution mentions "the right to vote" five times and across four separate Amendments – the 15th, 19th, 24th, and 26th – all of which use same powerful language to protect it: “The right of citizens of the United States to vote shall not be denied or abridged . . . .”  Check out Professor Garrett Epps’ piece on the constitutionality of voting in the Atlantic.

 

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Improving the NYU student experience

StudentLink

Improving the NYU student experience

Universities and the cities they serve have been tied spiritually, economically, emotionally, as well as physically, and only continue to grow more intertwined as academic institutions become increasingly engaged in tackling universal problems that manifest in the local context. Through their work in scholarship and research, universities help create a better-prepared workforce, increase employment, stimulate local redevelopment, draw investments and new businesses to their neighborhoods, and raise academic performance in the population at large. 

When we were presented with the opportunity to improve the student experience for New York University’s 50,000+ students, we saw it as an extension of our mission to improve the quality of life for a key demographic of our city’s population. We leveraged our expertise in developing engaging public awareness campaigns for NYC and our collective empathy for what is traditionally known as the least exciting part of college life: the administrative experience. That’s right– we’re talking the University Registrar, Bursar, Financial Aid, Global Services and Global Programs offices that students commonly equate to an endless stream of meetings, paperwork and email correspondence. The root of the unnecessary complexity? It really comes down to two key missing elements: clarity around what it is that each entity does and an effective system to inform and notify students of what needs to be done (and by when!)

NYU sought to address those gaps and overhaul the clunky student admin experience with the launch of the StudentLink Center– a comprehensive resource for students and their families to obtain information, receive answers to inquiries and provide direction about policies, tasks and requirements related to student billing and payment, financial aid, registrar, housing, meal plans, and other student administrative areas. The student-centered and technologically rich service model delivers accurate and efficient student services in a comfortable and supportive environment reminiscent of the Apple “Genius Bar” experience. Expanding upon the model developed at the University’s MetroTech campus, the Manhattan center is equipped with well-trained “front-line” staff, subject-matter academic specialists to address student-specific queries and a text-based scheduling service for appointments.

Ultimately, StudentLink is an important resource that gives students confidence that their enrollment management questions can be handled with expertise so that they can remain focused on what matters most: their academic ambitions.

Our goal for this engagement was to do the following:

  1. Inform the entire university community that StudentLink is the single destination for Financial Aid, Bursar, Registrar, Office of Global Services, and the Office of Global Programs.
  2. Increase the number of current NYU students using StudentLink and shift their behavior to using text messaging as their primary method for interaction with the center.
  3. Equip other NYU departments with simple communication tools and methods for encouraging students to use StudentLink.

For 8 months, the BB team engaged with student services and stakeholders from the participating offices to develop a print and digital campaign with the language and visual direction that evoked the ethos of the StudentLink experience: welcoming, transparent and–most importantly–simple. In the process of ensuring that our campaign resonated with the breadth of the NYU community, our team prepared to tackle to following challenges:

  1. Audience diversity
    The NYU community is in many ways a microcosm of NYC, especially in the diversity of experience and origin that characterize the student body and staff. The audiences we needed to take into account for this campaign, in terms of messaging and method of engagement,  include the following:
    - Incoming students, specifically those entering NYU in January 2017;
    - Current students, particularly students graduating in January or Spring 2017;
    - International students
    - Parents, partly as ways to reach students, and partly in their own right as center users;
    - NYU faculty/staff, who need to be aware of StudentLink when referring students who have questions or need
      assistance
     
  2. Location, Location, Location!
    Occupying the first floor of 383 Lafayette Street, the StudentLink center presented a geographical shift from the locus of NYU’s Manhattan campus– namely the West 4th and Washington Square Park area. Our campaign needed to serve a dual purpose of informing both function and facilitating wayfinding for new students and those accustomed to the original location.  
     
  3. Encouraging text engagement
    One of the biggest deterrents of the administrative process is what seems like an inevitable wait in line. StudentLink’s text-based appointment and reminder system presents a functional solution enabled only by getting users on board! The campaign was an essential vehicle through which to generate that engagement. 

We're proud to say that through our strategy-driven approach, we successfully rolled out a successful multi-media campaign this past spring and summer that has culminated in the unveiling of the center just this week! 

Learn more about the move and its impact on the student experience here and explore our campaign creative on the StudentLink Website here.

 

 

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Bringing Preparedness to New Yorkers

Ready. NYC. Together.

Bringing Preparedness to New Yorkers

NYC Emergency Management coordinates first responders and shares emergency preparedness information with New Yorkers. They wanted Bureau Blank to create a site that inspires New Yorkers to get prepared in the event of a terrorist attack.

Needless to say, a tall order. Some of us think of terrorism in the City as a new thing dating from September 11, 2001. In the present, others think of it as an abstract threat because of other attacks which have happened in other cities over the past year. One thing has changed in the past fifteen years: thanks to mobile phones, we now have powerful ways to reach people and get emergency help.

Our first step: to research how people used their mobiles during recent crises in Paris, in San Bernadino, in Orlando, and elsewhere. Those insights, and the questions people Googled, suggested that people in similar future situations might land on NYCEM’s new website. Sketching out those use cases, we knew it was critical to offer some tips for those visitors. The tool also needed to direct users to helpful information for planning ahead.

We considered those goals with a few audiences in mind:

  • Commuters, including folks from the surrounding metro area and suburbs - from CT to NJ to Long Island
  • “New” New Yorkers, particularly young people who were not in the City on 9/11
  • New Yorkers with mobility issues

Research and expert interviews yielded further insights in our planning. As history buffs know, terrorism in New York didn’t begin on September 11, 2001. The city has seen every kind of terrorist incident possible over the years. On top of that history, New Yorkers are used to dealing with the unexpected on a daily basis. So we knew we could speak directly with them about what types of attacks could take place and how to prepare.

In simple terms, content types became:

  • Emergency tips. How can you stop an active shooter? Should you go or stay?
  • Tips on getting prepared ahead of time; so, what supplies should you have at home? At work?
  • Information about different types of terrorist attacks and how to prepare for one.

As we worked with NYCEM to shape the site content, our site design focused on accessibility and engagement. With this in mind, our designer Ellery came up with a few concepts to visually engage our target audience. The approach we moved forward with focuses on approachability, using bright colors, icons, and photography to invite visitors to explore with a goal to ease our users and not trigger too much anxiety or panic.

Terrorism is about inducing fear, chaos, and insecurity. This site inspires the opposite feelings and philosophy: capability, community, and resilience. New Yorkers are survivors, and New Yorkers survive by working together. It’s the New York way to be resilient and take care of each other, and this site is a part of that larger story.

You check out the PlanNowNYC website at nyc.gov/plannow

 

Photo "Night Falls Over New York" from Fraser Mummery used according to terms of Creative Commons 2.0 license.

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Assembling the Brand

beyond the logo

Assembling the Brand

As a digital design agency, branding is one of our core services as we help our clients communicate and amplify their mission. On the surface, branding is mostly seen as being a name and logo - but branding goes far beyond that. Branding affects how an organization or service is recognized and perceived. Although the brand name and its accompanying logo is at the forefront, branding encompasses strategic positioning, a visual presence, unique messaging, a tone of voice, and how the brand interacts with their intended audience in ways that resonate to create a strong and loyal relationship.

At Bureau Blank, we run a tight process connecting strategy with our design decisions, making sure our client’s mission is surfaced through their visual presence. We are extremely proud of the work that went into our latest branding project, Assembly, and our engagement with this initiative is a great case study for successful brand development.

Assembly is a new initiative from the Center for Active Design, a leading non-profit organization that uses design to foster healthy and engaged communities. This new and exciting initiative will make a big impact on the way cities approach the relationship between the built environment and civic engagement. The Center’s research findings will become practical design guidelines for city leaders, urban planners and architects to improve engagement in communities.

Strategic objectives

While creating the identity for Assembly, we had three strategic objectives in mind:

  • Capture the new brand’s positioning and value proposition in a clear and memorable way

  • Establish the new brand’s place within the Center for Active Design parent brand architecture

  • Provide an introduction to the work with key themes and talking points tailored for key audiences

When we refer to positioning, we’re explaining what a brand is offering to people. What’s the value? Why is this brand different from others who do or provide something similar? It’s the big idea behind all of the brand’s public language and communications.

A brand’s voice refers to the brand’s personality; how do they speak to people? Are they formal? Playful? Will they use slang? How about humor? Are certain words central to this brand’s identity? Voice is another crucial part of a brand’s communications and messaging.

As we dove into creating the visual components to Assembly’s new brand, we needed to identify the target audiences for the initiative. Who will be using and interacting most with Assembly? To answer this, we talked to folks, from our client to professionals in each of the audiences the Center for Active Design wanted to reach.

Those interviews were enormously helpful and yielded insights that helped us figure a few things out:

  • Where do stakeholders gather to engage in dialogue about how to use design to improve civic engagement?

  • What will those professionals find most compelling and exciting about Assembly?

  • What terms needed unpacking for each audience? (In particular, what did interviewees think about “civic engagement”, a rather broad term?)

From those interviews and research, we developed key identity language and messaging for Assembly that would work in concert with the visual brand, from how Assembly will benefit city leaders to the positive impacts it will have on civic engagement in communities.

Visual objectives

These strategic objectives drove our creative decisions:

  • The new brand must feel like it belongs to its parent brand, The Center for Active Design

  • Naming of the brand should be descriptive and straightforward

  • Graphic elements must be flexible for use across a range of situations

The main objective of Assembly’s visual identity is to create a sense of movement and transformation. This objective ties directly into what we identified as their  unique position “leading the movement of transforming city spaces to invite participation in city life”. To bring Assembly’s mission to the forefront of their visual presence, we applied this strategy towards the main elements of their visual language. This is shown through their logo, typography, color palette, photography, and supporting graphics.

  • The logo is a modified typeface with graphic elements pulled from the letter forms in a way that suggests an active process of joining together or assembling, reflecting the way public spaces are created.

  • A sans-serif typeface has been chosen as the main font for its architectural angles, wide range of weights, and legibility across web and print. A complimentary serif typeface with warm and soft attributes was chosen to work in harmony with the main typeface.

  • A limited color palette of bright hues is used to convey a bold, confident, and inclusive attitude while paying homage to Assembly’s parent brand, The Center for Active Design. The color palette is dynamic and able to be applied in several combinations, which allows for the brand to be consistently presented in fresh ways.

  • Photography used throughout Assembly’s visual presence directly represents participation in city life. Highly curated photography of people in public spaces is a great way to capture and present what Assembly strives to do.

By using these four elements of visual language and creating Assembly’s brand guidelines, we have created a consistent system for Assembly to visually present itself. Assembly’s branding is strong, unique, and highly recognizable while directly representing Assembly’s mission and positioning it in a leading role in the civic space.

Our work with the Center for Active Design continues as Assembly’s research phase is underway. As the Center builds demand for the forthcoming guidelines with the initiative’s audiences, we’ll continue to use the elements we created for any research updates, and ultimately to present the final design guidelines - so stay tuned!

 

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Meet Bureau Blank’s New A-team!

Alessandro & Alana

Meet Bureau Blank’s New A-team!

With this week marking John’s official transition into the role of President & COO (check out what he had to say in last week’s blog post ), we thought we’d continue our BB team blog series to introduce our new front-end developer and art director– Alana Farkas and Alessandro Contes! John said it best when he wrote that a key tenet of our newly refined focus is forming a team strong in both their expertise and commitment to the mission of improving the experience and quality of life for people living in cities. With these two folks newly on board, we can proudly check that box and get to work!

I sat down with Alana and Alessandro to pick their brains on what drew them to Bureau Blank, their first impressions of working here and how their experiences as city dwellers of NYC and beyond have inspired them to seek the means to improving the city experience through digital design.

Q: First and foremost–why Bureau Blank?

Alana: What immediately piqued my interest was the GAIN sector focus, which I see as the pillars that sustain a city. The idea of working with the nonprofits and institutions that ensure that the wide range of communities are engaged and informed about the services tailored to their needs was an instant draw.

Alessandro: I came across Bureau Blank in the midst of trying to find a fit in the US after transitioning from life and work in Brazil. Bureau Blank offered the potential to collaborate on truly meaningful work as well as a platform to expand my professional expertise beyond traditional marketing into the digital realm.

Q: What do you love most about working here?

Alana: The environment here is wonderful – welcoming, collaborative, and positive, even in the midst of taking on serious work. To me, a balance in the workplace is very important and I feel like that we’re all on the same page about that. We’ll find ourselves addressing the critical issues while Beyoncé plays (and empowers us) in the background.  

Alessandro: What immediately impressed me about working here that is exceptional is the dedication and focus to planning, executing and refining our process to deliver a project that best addresses clients’ needs. That level of collaboration leaves no room for ego and establishes a “yes and…” mentality that not only improves the quality of work but is a constant lesson in professional development. Having the opportunity to be more hands-on with projects and work in a more strategic capacity present the kind of challenge that I was looking for, and I’m excited to see where that takes me.

Q: What would you consider your expertise?

Alana: I’ve always considered myself as a solutions-oriented thinker with a determination to achieve efficiency in what I do. Coming from my role in the public sector, I hope to leverage the experiences and insights gained there to discover the way to make the information architecture of the city’s web experiences the best it can be. All resources should be a click away and that is a principle of BB’s that I strongly believe in.

Alessandro: Being a good listener, which is the crux of what we now call UX design. Throughout my time in marketing and advertising, I’ve put into practice the principles that we’ve seen renamed and updated over the years.  What has kept me going is the motivation to be as successful as I can be in getting the right idea and message across for each client, which in turn has kept me open-minded and curious.

Q: What previous experience do you have that is important to your work here?

Alana: As a former tour director at the Municipal Art Society (MAS), I had the opportunity to explore the five distinct boroughs of NYC and craft the user’s (or in this case, sight-seer’s) experience in the physical world. As I began working in front-end web development, the importance of facilitating wayfinding in a human-centered way emerged as an immediate extension of that role in the digital realm. One example of that shared need came with my realization of the age demographic that primarily took tours at MAS, which happened to skew older. Just as we tailored our tours to that group of participants, web experiences require the same (if not more) tailoring to accommodate non-native users.  

Alessandro: The role of art director is not just about design but more so the ability to establish a vision and long-term goal for an engagement, which one can then mobilize a team of designers around while challenging them to think in different ways. I look forward to utilizing my past experiences as an individual designer and team member to ensure that we are all constantly learning and building on one another’s ideas.

Q: What does GAIN mean to you?

Alana: GAIN are the sectors that make up a city. The work of GAIN organizations in a city is never done–it’s always in motion and evolving. With that need for constant refinement and sustained impact, the people running the programming and services in that sector might not have the time to build or improve their digital presence. The way I see it, I’ve joined a consultancy that serves as a steward of the city and its supporting organizations, wherein I get to ensure that the information architecture is accessible and inclusive to help further the impact of the work they do.

Alessandro: For me, GAIN presents an endless learning experience that taps into the systems that impact my day-to-day life. Whenever I’m asked “Why are you going to work with cities?”, I always take pride in saying that it’s not something that you see every day yet it’s something that is becoming increasingly important. I see this as an opportunity to be proactive in coming up with innovative ideas around user experience for the public sector instead of addressing it as just an afterthought.

Q: How have cities shaped your own life?

Alana: Growing up just outside the city in Westchester, NYC has always been the destination I set my sights on. To me, the city embodies the idea of mobility and independence, from public transit accessibility to the opportunities afforded to navigate within social, economic, political space. Even after 10 years living here, I never seem to get tired of it. There’s a momentum and excitement that is fueled by innovation and ideas that can come to fruition here, which is inspiring to say the least.

Alessandro: Every city has its own atmosphere and opportunities for one to grow in a variety of ways. When I first moved to the capital of my home state in Brazil (Porto Alegre, Rio Grande do Sul), that was the first step in growing beyond the confines of my home town and realize my independence. It was when I moved to Orlando years later that I was first exposed to the tremendous amount of care that can be taken to maintain public systems. The attention city governments in the US give to improving quality of life for its residents has been inspiring and amazing to see. To be a part of a team that works to support those efforts is pretty incredible.

Q: What Bureau Blank project has intrigued you most?

Alana: The NYC Digital Playbook definitely stood out as one of my favorites. It’s a beautifully designed digital tool that I think encompasses Bureau Blank’s sweet spot at the intersection of civic technology and design.

Alessandro: I remember first coming across Bureau Blank’s redesign of the Amtrak NEC site and being in awe of how they were able to take something like transportation infrastructure, which is a topic known for being more dense than “sexy”, and transform the website into a visually engaging resource with the functionality to match.

 

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