Education reform begins in Texas

Rice University's MBA program for educators, The Rice Education Entrepreneurship Program (REEP), has turned to Bureau Blank to help develop their brand and create a recruiting campaign for next year's class.

Rooted in the belief that the best school leaders are entrepreneurs who can utilize business skills, REEP aims to develop innovative leaders who strive for education reform.

To recruit candidates into the program we utilized both print and web, spreading program information on their website and in a brochure. We also created targeted advertising campains on Facebook and in One Day, the Teach for America magazine. Finally, we unified the look and feel of their outreach, including their presentations and emails.