New York City's Mental Health Roadmap
On November 23, 2015, Mayor de Blasio and First Lady Chirlane McCray announced New York City’s first mental health roadmap which presents the City’s groundbreaking $850 million package of initiatives and programs. Bureau Blank worked with teams from the Mayor’s Fund to Advance NYC and the NYC Office of Digital Strategy over an 8-week timeline to transform the 100+ page report into an accompanying website with an engaging visual and written narrative. #ThriveNYC serves as a destination for all New Yorkers interested in the City’s approach to mental health. It also offers a services finder. The site is a portable, shareable resource that has attracted over 30,000 visits since launch and was nominated for a Webby Award in the Government and Civil Innovation category.