Bureau Blank


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the power of search

A brand identity that makes complexity simple

Founded in 2008, Magnetic is the first company to focus completely on search retargeting to help brands connect with the consumers who are searching for their products online. The founding team (then known as Domdex) challenged Bureau Blank to distill their highly technical product into an approachable, clear brand and to create a new corporate identity from the ground up including naming, positioning and visual identity. We rolled out a full visual identity system for Magnetic inspired by the concept of magnetism as an invisible yet highly powerful, connecting force.

Project Team

  • Dan